Everyone says “Use social media for marketing.” Most business people ask “How?”. Here’s a great “case study” to help you see both the power of social media marketing AND how to tap into it.
My friend, Anthony is known as “Sunshine” at the 6th & Union Starbucks in downtown Seattle where he is a regular. He was delighted to stop in one morning in June and see he was the “customer of the week”. He took a picture of the chalkboard and posted it on Facebook.
Most recently, he posted a photo and a thank you shout out to Sarah at the same Starbucks for the custom drink carrier she had made for him. Of course that was proudly shown around his office – the largest hotel in downtown Seattle! No one at the Starbucks knew that though. Nor did they know it would make the rounds on Facebook and be featured in my business blog.
Did I mention that “Sunshine” has over 600 Facebook friends? When you start doing the math exponentially of all the friends friends, well, you don’t have to be a rocket scientist to know that some mega word-of-mouth advertising.
So how do YOU tap into this sort of social media promotion for your business? First, you have to WOW the customer. Making a personalized drink carrier certainly qualifies. But so does giving recognition to regular customers in the form of the “Customer of the Week” chalkboard. Such a tool encourages team members to get to know customers well enough to feature them. Any time you can make a customer feel “special” they will tell their friends. In today’s world, that usually includes social media.
I don’t expect that all my readers will be able to cut and paste this case study instantly into their businesses. My goal in sharing it though is to get you thinking about ways you can WOW your customers and encourage natural social media sharing.
Can you take pictures of customers in their new cars, post them on your dealership’s Facebook business page and send them the link to share? What about in front of the new home you just sold them? The garden you just planted at their home? The new haircut you just gave them?
Are you getting some ideas? Great! Now get busy creating some buzz!