Posts Tagged ‘Motivational speaker’

Cash Isn’t Always King

March 11, 2011

What do you think motivates employees? If your first answer was money, you are not alone.  It’s a common – but incorrect – response.  The primary motivation of people is recognition – not money.

Motivating employees without money is one of the topics I speak on regularly.  It’s also a major focus in my book “Common Things Uncommon Ways”.  As a result, when my husband, John Murphy was at a trade show in Chicago this week and learned about the Motivation Show, he emailed me the link.

Why would companies like Starwood, Honey Baked Foods, Wilson Sporting Goods, Vera Bradley and Sharp Electronics be exhibitors at the Motivation Show?  Because items like hotel getaways, a Honey Baked ham for Easter, new golf clubs, a designer laptop case or the latest electronic gadget all make great employee incentives.

Employees may think they are working for a paycheck, but in reality, they are working to improve their quality of life.  If you, as an employer, can offer other ways to provide an improved quality of life, that is usually more valuable than money.

Experiences and gifts, particularly those shared with loved ones, are remembered while cash is quickly spent and forgotten.  As families watch their budgets more carefully than ever, experiences from a dinner out to a family movie night to a weekend getaway become even more precious.

Tangible items such as golf clubs, a colorful laptop case or an electronic gadget serve as reminders of the recognition they represent each time they are earned.  Suddenly the below par game becomes the result of the new clubs the company gave you and the company gets some of the credit in the bragging on Monday morning.

If you want to learn more about engaging your employees, your customer and even your vendors to improve your bottom line, check out the Motivation Show.  All types of companies from Abbott Laboratories to Allstate Insurance to S & C Electric Company to Southwest Airlines to Target are already registered to attend.  What about you?

Effective motivation is about tying rewards to results.    Understanding motivation and making it an integral part of your business plan makes bottom line sense for your business.

Word of Mouth Goes Digital

December 29, 2010

Brenda and I met in high school.  She lives in Jacksonville, Florida and I live in Seattle, Washington.  She teaches drama, I’m an entrepreneur turned professional speaker. My speech and blog topics center on  the customer experience.  Brenda and I are “friends” on Facebook.

A couple of days ago, Brenda posted a warning about Coggin Honda in Jacksonville.  She shared her experience of buying a used car from what she THOUGHT was a reputable dealer and learning within the first 48 hours the car had major mechanical issues.  The dealership was not being responsive.

It struck a chord with me because I had a similar experience 35 years ago with a now defunct dealership in Kansas City and it took a call to our local Attorney General to get resolution.  All these years later, I had the nightmare experience again reading Brenda’s saga.

Over the next day and a half, over 20 Facebook posts were made about this situation by a wide range of her digital friends.  Some just offered moral support, others suggested contacting the Better Business Bureau and the  Attorney General – even the local media!.

A few years ago, a dissatisfied customer told their family, neighbors, coworkers and friends.  Word of mouth – both negative and positive – has always been powerful.  In the digital age, the math gets downright scary!

The Facebook “friend” count of just those who specifically commented exceeds 3000!  That doesn’t even take into account those who saw but did not comment who will talk about it, those who read my blog and follow my tweets or the hundreds in my speaking audiences when this example is used to illustrate the point I have just made!

I live a long way from the offending dealership and what happened to my high school friend won’t influence my next car purchase in the least.  But what of the bulk of her digital friends?  What about her close geographic circle of friends?  What about their circle of digital contacts?  Shopping for a car is a common post topic as are all big events.  I imagine this particular customer experience will have long-lasting ripples.

All business people would be well served to learn from the mistakes of Coggin Honda. Word of mouth has always been a great business’ best ally and a bad business’ worst fear.  The digital age in which we live has just taken it to a whole new level.

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