Posts Tagged ‘Glenn Lorbecki’

Marketing Legend

November 13, 2013

Last week the Puget Sound Chapter of the American Marketing Association paid me the honor of naming me “Marketing Legend”.  From the podium I said what I’d like to repeat here to a much wider audience.

image

I felt awkward receiving such an award for a couple of reasons.  The first is that I was just an entrepreneur doing what I needed to do to build and grow a successful business.  Never did I expect to one day be known as a “Legend”.

The second reason is the most important.  I didn’t come to earn this recognition alone.  A number of very talented, creative people deserve to have their names on the trophy.  In fact, the trophy couldn’t be big enough to hold all the names.

While I did not attempt to name them all that evening and I know this list will be woefully incomplete there are a few creative geniuses that deserve a public shout out.

image

Jim Bright (left) Sunny Kobe Cook (center) John Murphy (right)

The first is my longtime friend, Jim Bright who was responsible for our iconic tag line” Why buy a mattress anywhere else?”.

Next is undoubtedly Dan Voetmann of Destination Marketing.  He helped steered my business to “Legend” status.  He also accurately noted that together we set a new standard for my industry as evidenced by the imitations that can be found in countless other markets in North America.

There were production geniuses too.  People like Michael Kostov, Glenn Lorbecki of Glenn Sound, Dave Raynor and dozens of others.

Our representatives from the various media outlets such as Kerin Brasch , Catherine McConnell and Phil Mark all helped spread the message and make my name well known in our market.

image

I want to publicly thank everyone who helped create “the legend”.  The true honor is not in the award, but in the privilege of working with each of you.


%d bloggers like this: