Posts Tagged ‘Anthony Horton’

Social Media Marketing

August 14, 2013

Everyone says “Use social media for marketing.”  Most business people ask “How?”.  Here’s a great “case study” to help you see both the power of social media marketing AND how to tap into it.

My friend, Anthony is known as “Sunshine” at the 6th & Union Starbucks in downtown Seattle where he is a regular.   He was delighted to stop in one morning in June and see he was the “customer of the week”.  He took a picture of the chalkboard and posted it on Facebook.

Sunshine Starbucks 2

Most recently, he posted a photo and a thank you shout out to Sarah at the same Starbucks for the custom drink carrier she had made for him.  Of course that was proudly shown around his office – the largest hotel in downtown Seattle!   No one at the Starbucks knew that though.  Nor did they know it would make the rounds on Facebook and be featured in my business blog.

Custom Drink Carrier

Did I mention that “Sunshine” has over 600 Facebook friends?  When you start doing the math exponentially of all the friends friends, well, you don’t have to be a rocket scientist to know that some mega word-of-mouth advertising.

So how do YOU tap into this sort of social media promotion for your business?  First, you have to WOW the customer.   Making a personalized drink carrier certainly qualifies.  But so does giving recognition to regular customers in the form of the “Customer of the Week” chalkboard.  Such a tool encourages team members to get to know customers well enough to feature them.  Any time you can make a customer feel “special” they will tell their friends.  In today’s world, that usually includes social media.

I don’t expect that all my readers will be able to cut and paste this case study instantly into their businesses.  My goal in sharing it though is to get you thinking about ways you can WOW your customers and encourage natural social media sharing.  

New HaircutCan you take pictures of customers in their new cars,  post them on your dealership’s Facebook business page and send them the link to share?  What about in front of the new home you just sold them?  The garden you just planted at their home?  The new haircut you just gave them?

Are you getting some ideas?  Great!  Now get busy creating some buzz!

Cents Make Sense

September 1, 2011

For as long as I can remember, there has been a clear, Lucite donation box by the cash register of most McDonald’s for the donation of change to benefit Ronald McDonald House.  Same is true for many Wendy’s which support adoption services because Dave Thomas, founder of Wendy’s was himself, adopted.

We would never think of taking 2 cents or even 72 cents and mailing it in to a charity!  By providing these communal donation boxes, we can contribute in ways we don’t even notice –  eliminate the change wearing holes in our pockets or gathering in the bottom of our purses – and collectively make a positive impact.

Recently I had lunch at YardHouse in Kansas City.  As part of our check, there was a card describing “Round it up America”.  As part of the program, participating restaurants such as YardHouse let you donate your change to charity “rounding up” to the nearest dollar when paying by debit or credit card.

Making a purchase at Marshalls, I was asked if I wanted to donate a dollar for JDRF (Juvenile Diabetes Research Foundation).   I got to put my name on a brightly colored paper cutout of a tennis shoe which was then posted on the glass wall by the door to the store.

It’s not hard to imagine national chains such as McDonald’s, Wendy’s, Marshalls and YardHouse raising a lot of money for charity over the course of a year even from spare change or an extra buck.

But you don’t have to be a “big company” to make a difference.  Anthony Horton works in the catering department of the Seattle Sheraton.  He keeps a donation jar for Wellspring Family Services on his desk and charges co-workers a “donation” for using bad language in his office.  You can read the entire post here.

In these tough economic times, area charities are struggling at the same time the needs of the community are increasing.  By being creative, we can all make a difference.   I encourage you to think of ways to let your customers – or coworkers – contribute a tiny bit for a greater good.  A few cents makes a lot of sense!


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