Last week the Puget Sound Chapter of the American Marketing Association paid me the honor of naming me “Marketing Legend”. From the podium I said what I’d like to repeat here to a much wider audience.
I felt awkward receiving such an award for a couple of reasons. The first is that I was just an entrepreneur doing what I needed to do to build and grow a successful business. Never did I expect to one day be known as a “Legend”.
The second reason is the most important. I didn’t come to earn this recognition alone. A number of very talented, creative people deserve to have their names on the trophy. In fact, the trophy couldn’t be big enough to hold all the names.
While I did not attempt to name them all that evening and I know this list will be woefully incomplete there are a few creative geniuses that deserve a public shout out.
The first is my longtime friend, Jim Bright who was responsible for our iconic tag line” Why buy a mattress anywhere else?”.
Next is undoubtedly Dan Voetmann of Destination Marketing. He helped steered my business to “Legend” status. He also accurately noted that together we set a new standard for my industry as evidenced by the imitations that can be found in countless other markets in North America.
I want to publicly thank everyone who helped create “the legend”. The true honor is not in the award, but in the privilege of working with each of you.