A Picture’s Worth a Thousand Words

As you likely have guessed, I spent a LOT of time at SeaTac Airport.  I see a lot of “Road Warriors” each time I’m there.  The other night, it was late and cold.  The curb had a half-dozen suited, weary business people waiting for the shuttles to their various hotels or parking lots.

The bus for the Doubletree Hotel picked up 2 people and as the bus pulled past, I heard one still on the curb say “Wouldn’t that be great right about now?”  Several others murmured their agreement; one even commented they’d have to stay there next time.

The comments weren’t prompted by the prompt arrival of this shuttle over the one they were waiting for, but rather by the graphic on the side of the bus.

The “O” in Doubletree had been replaced by a full-color photo of their signature, hot, chocolate chip cookies given to each guest upon check-in.

Is there something your business is known for?  Is there a way to communicate it in a picture? Are you using those powerful images to the fullest advantage on brochures, front door, signs, trade show banners, delivery vehicles, even your business card?   After all, pictures evoke emotion and as they say, a picture’s worth a thousand words.

I’m hungry now; anyone got a cookie?


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One Response to “A Picture’s Worth a Thousand Words”

  1. Susan Says:

    Sunny, Thank you for the positive story on your blog about the Doubletree Hotel Seattle Airport’s “cookie” shuttle. Please contact us. We want to send you our signature, hot, chocolate chip cookies!


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